Striving for Bur(ger)fection
Following years of abuse/mis-management (think horse meat, BSE, cardboardesque patties to name a few) it is not surprising that the burger is generally viewed as a poverty stricken relation of the steak. Look no further than the knighted Sir Loin as an example of the recognition the great cuts of meat are bestowed.
However, with the likes of Meat Liquor, Pitt Cue Co. and many others creating waves in London and beyond with their indulgent burgers, times are a changing. The much-derided cousin of the revered steak is enjoying a similar rise to prominence as craft beers have of late. There are even specialist burger blogs such as hamburger-me.com (well worth a visit).
So, when we decided to add a burger to our menu, it was never going to be “just another burger”. We wanted to create the absolute most fabulous possible burger that money could buy (well £9.95 to be precise). And so the quest began…
Fast forward 8 months, 4 chefs (not including 2 very interfering owners), 5 different recipes and many different buns and we think (touch wood) that we’re pretty much there. The lion’s share of credit must go to our head Chef Chris “The Duke” Wellington for it was he that stripped apart the prototype and elevated it beyond recognition focusing on the 3 core elements:
1. The Beef Patty: High quality steak mince combined with paprika, cumin & parsley - offering a hint of Spanish you might expect from a bar serving Tapas
2. The Garnishes: Red onion jam, garlic aioli, beef tomato (from Bob) and baby gem lettuce - giving it a delightful mix of textures and flavours.
3. The Bun: A sesame seed bun from our aptly named local baker, Burger’s - after all, a work of art deserves to be framed in style.
Et voila, one outrageously good burger! It’s no wonder so many Burger King’s have closed down and McDonald’s seems to be focusing on coffee.
Every Tuesday here is “PIMP your burger Tuesday” which means… buy a Clayton’s burger and get 2 extra toppings for free.